Guild Insurance

Our Story

Guild Insurance Inc. has provided specialized insurance products for the hospitality industry since 1946. We know your business because it’s all we do.

Industry Experts

We’re here for you.

Hospitality businesses have many unique challenges. That is why it’s important to partner with an industry specialist that knows the coverage you need and the challenges you face. We draw from decades of experience to procure the best possible coverage at the lowest possible price.

Core Values

What makes us tick

Core values are important. They influence every aspect of our business and lives. We believe in and embody the following principles.


We’re only as good as our word.

Emotional Maturity

We believe in making sound and logical decisions.


We’re in this together.

Unconditional Follow Through

We do what we say.

Fanatic Attention to Detail

We do it right the first time.

Our Promise to You


As hospitality insurance specialists, we have access to exclusive insurance programs designed for your business. We promise to provide access to the best possible coverage for the lowest possible price.

Guild Insurance


We know your business; It’s all we do. We have decades of experience representing clients as well as underwriting insurance policies. We are uniquely positioned to understand the carrier and client-side of the insurance transaction.

Guild Insurance

Guild Serv

We’ve taken a new approach to hospitality insurance by combining a time-honored commitment to great service while utilizing cutting edge technology. Easy quotes, fast service, easy communication. We promise to put you first, always.

Guild Insurance

Our Story

About Guild Insurance

Guild Insurance Inc. was founded in 1946 by William Cepak. Mr. Cepak (also known as Billy) was a natural fit for the insurance industry. Through years of hard work, dedication, and four generations of family members’ service, Guild Insurance Inc. continues to uphold the business values of old. As a former Lightweight Boxing Champion, Boxing Promoter, and Nightclub Owner, Cepak was a true people person—honest, likable, and always putting the needs of his customers first. His experience as a nightclub owner made him familiar with the unique insurance demands of hospitality and alcoholic beverage businesses. And recognizing the need for specialized agents who could offer advice and insight regarding the ever-confusing dram shop laws, Cepak established a longstanding hospitality insurance agency rooted in integrity and firm values. 

Originally referred to as “The Guild,” our hospitality agency specialized in Liquor Liability (Dram Shop) Insurance across the Chicagoland area. Since then, our business has expanded to cover a wide array of unique hospitality businesses and states. Today, we offer our exclusive hospitality insurance products in 12 states: Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Ohio, Pennsylvania, and Wisconsin.

The very definition of guild defines who we are and why we do what we do. We are defenders and advocates of our clients and the hospitality industry. Through years of hard work, dedication, and four generations of family members’ service, Guild Insurance Inc. continues to uphold the business values of old. We do what we say, and say what we mean. We’re one of the most respected and recognized leaders in the Beverage & Hospitality Insurance Market. 

Ask around… you’ll like what you hear!